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UX Glossary

Essential UX terms explained clearly – no jargon, no filler.

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A/B Testing

What is A/B testing in UX? Learn how to run controlled experiments to improve design decisions with data.

UX Research White Belt

A/B Testing

A method for comparing two design versions by showing each to different user segments and measuring which performs better on a chosen metric.

Accessibility

Learn what accessibility (a11y) means in UX, WCAG 2.2 guidelines, and how to design digital products everyone can use. Practical tips included.

Accessibility Yellow Belt

Accessibility

Designing digital products that people with disabilities can perceive, understand, navigate, and interact with – which makes them better for everyone.

Affordance

Learn what an affordance is in UX design, the difference between affordances and signifiers, and how to make interfaces intuitive. With examples.

Psychology Yellow Belt

Affordance

A property of an object or element that signals what actions are possible – a button affords pressing, a slider affords dragging, a text field affords typing.

Atomic Design

What is atomic design? Learn Brad Frost's methodology for building consistent, scalable UI component systems.

UI Design Brown Belt

Atomic Design

A methodology for building UI systems by decomposing interfaces into five levels – atoms, molecules, organisms, templates, and pages – for consistent, scalable design.

Breadcrumbs

What are breadcrumbs in UX? Learn how breadcrumb navigation improves wayfinding and reduces user friction.

Information Architecture Yellow Belt

Breadcrumbs

A secondary navigation trail showing users their location within a site's hierarchy, letting them jump back to any parent level in one click.

Call to Action (CTA)

What is a call to action in UX? Learn how to design CTAs that guide users and improve conversion rates.

UX Design White Belt

Call to Action (CTA)

A button, link, or element that directs users toward a specific next step – designed to be the clearest, most visually prominent path forward.

Card Sorting

Learn what card sorting is, open vs closed vs hybrid types, and how to run a card sort to improve your site's information architecture.

UX Research White Belt

Card Sorting

A research method where participants group content into categories that make sense to them, revealing how users naturally organize information.

Cognitive Load

Learn what cognitive load is, its 3 types (intrinsic, extraneous, germane), and how to reduce mental effort in UX design. Practical tips included.

Psychology Blue Belt

Cognitive Load

The total mental effort required to complete a task in an interface – every label, option, and decision adds to it until users slow down or give up.

Color Theory

What is color theory in UI design? Learn how color harmony, contrast, and psychology guide design decisions.

UI Design Brown Belt

Color Theory

A framework for using color purposefully, balancing how colors relate to each other with contrast and accessibility requirements.

Conversion Rate

What is conversion rate in UX? Learn how to measure, benchmark, and improve the percentage of users who take action.

UX Design Yellow Belt

Conversion Rate

The percentage of users who complete a defined goal action – a purchase, signup, or form submission – out of everyone who had the chance to.

Dark Pattern

Learn what dark patterns are in UX, the most common types like confirmshaming and roach motel, and how to avoid deceptive design. With examples.

UX Design Yellow Belt

Dark Pattern

A deceptive design technique that manipulates users into unintended actions, exploiting how people read and decide to benefit the business.

Design System

What is a design system? Learn how component libraries, tokens, and guidelines create consistent products.

UI Design Brown Belt

Design System

A collection of reusable components, tokens, and guidelines that acts as a single source of truth, closing the gap between design and development.

Design Thinking

Learn what design thinking is, its five stages, and how to apply this problem-solving framework in UX projects. Practical tips and examples.

Design Process Yellow Belt

Design Thinking

A human-centered problem-solving framework using empathy, experimentation, and iteration to find solutions users actually need.

Designing for Cognitive Trust Under Uncertainty

How to balance cognitive load reduction with user trust in high-stakes flows like payments, health, and legal decisions.

Psychology Black Belt

Designing for Cognitive Trust Under Uncertainty

The practice of structuring high-stakes interfaces so users feel unburdened yet in control, reducing friction while keeping cues that signal legitimacy.

Empathy Map

What is an empathy map in UX? Learn how to capture what users think, feel, say, and do.

UX Research White Belt

Empathy Map

A collaborative tool organizing what a team knows about a user into four quadrants – Says, Thinks, Does, and Feels – for shared understanding.

Eye Tracking

What is eye tracking in UX research? Understand how gaze data reveals user attention patterns.

UX Research Blue Belt

Eye Tracking

A research technique recording where users look, how long, and in what order – revealing visual attention that clicks and surveys can't capture.

Fitts's Law

Learn what Fitts's Law is, its formula, and how it applies to UX design – button sizing, touch targets, and interactive element placement.

Psychology Brown Belt

Fitts's Law

A model stating that the time to reach a target depends on its distance and size – bigger, closer targets are faster and easier to hit.

Gestalt Principles

What are Gestalt principles in UX design? Learn how proximity, similarity, and closure shape user perception.

Psychology Blue Belt

Gestalt Principles

A set of perceptual rules describing how humans naturally group visual information, helping interfaces work with the brain's pattern recognition.

Hamburger Menu

What is a hamburger menu? Learn the pros, cons, and alternatives of this common mobile navigation pattern.

Interaction Design Yellow Belt

Hamburger Menu

A three-line icon that reveals a hidden navigation drawer – widely used to save mobile screen space, and widely criticized for hiding navigation.

Heatmap

What are heatmaps in UX? Learn how click, scroll, and move heatmaps reveal user behavior patterns.

UX Research Yellow Belt

Heatmap

A visual map of user behavior using color gradients to show clicks, scroll depth, or cursor movement – hot colors mark high activity, cool colors low.

Heuristic Evaluation

Learn what heuristic evaluation is, Nielsen's 10 usability heuristics, and how to audit any interface for UX problems. Step-by-step method guide.

UX Research Blue Belt

Heuristic Evaluation

A usability inspection method where evaluators review an interface against established design principles to catch issues without user testing.

Hick's Law

What is Hick's Law in UX? Learn how the number of choices affects decision time and user experience.

Psychology Blue Belt

Hick's Law

The principle that decision time increases with the number of choices – doubling the options slows users down and raises the risk they'll choose nothing.

Information Architecture

Learn what information architecture (IA) is, how to organize content for intuitive navigation, and methods like card sorting. Practical UX guide.

Information Architecture Yellow Belt

Information Architecture

The practice of organizing and labeling content so users can find what they need – the invisible blueprint behind grouping and navigation.

Interaction Design

What is interaction design? Learn the principles of designing meaningful user interactions and micro-behaviors.

Interaction Design Blue Belt

Interaction Design

The practice of defining how a product responds to clicks, taps, and gestures – turning a static interface into something users can control.

Jobs to Be Done (JTBD)

What is the Jobs to Be Done framework? Learn how to uncover the real reasons users choose your product.

UX Research Brown Belt

Jobs to Be Done (JTBD)

A framework built on the idea that users "hire" products to complete a specific job – understanding that job is key to building what they'll choose.

Lean UX

What is Lean UX? Learn how to validate design decisions faster with experiments over deliverables.

Design Process Blue Belt

Lean UX

A design approach replacing heavy documentation with rapid experimentation – forming hypotheses and testing them with real users before full development.

Mental Model

Learn what a mental model is in UX, how users form expectations about interfaces, and how to design products that match user thinking patterns.

Psychology Blue Belt

Mental Model

The internal picture a user has of how a system works, shaping what they expect to happen next – matching it makes an interface feel intuitive.

Microcopy

What is microcopy in UX? Learn how small UI text like labels, tooltips, and error messages shape user experience.

UX Design Yellow Belt

Microcopy

The small pieces of interface text – button labels, errors, tooltips – that guide users and communicate a product's personality at each friction point.

Microinteraction

What are microinteractions? Learn how small design moments like toggles, pull-to-refresh, and animations improve UX.

Interaction Design Brown Belt

Microinteraction

A contained, single-purpose moment – a toggle switching, a like animating – that gives feedback and makes an interface feel responsive and alive.

Minimum Viable Product (MVP)

What is an MVP in UX? Learn how to build the smallest version of a product that delivers real user value.

Design Process White Belt

Minimum Viable Product (MVP)

The smallest version of a product that delivers real value and generates the learning needed to decide what to build next.

Modal

What is a modal in UX design? Learn when to use modal dialogs and how to avoid common usability pitfalls.

Interaction Design White Belt

Modal

A dialog that appears in front of page content, blocking interaction until the user confirms, dismisses, or completes a required task.

Navigation Pattern

What are navigation patterns in UX? Learn about tabs, sidebars, breadcrumbs, and other wayfinding systems.

Information Architecture Blue Belt

Navigation Pattern

The recurring structural solutions – top bars, tab bars, sidebars, mega menus – that help users move through a product's content.

Onboarding

What is user onboarding in UX? Learn patterns and strategies to help new users reach their aha moment.

UX Design White Belt

Onboarding

The designed experience guiding new users from their first interaction to the moment they understand a product's core value.

Orchestrating Multi-Method Research Programs

A framework for sequencing UX research methods so each one answers what the others structurally cannot.

UX Research Black Belt

Orchestrating Multi-Method Research Programs

The discipline of sequencing UX research methods so each phase answers what the last one structurally couldn't, compounding findings.

Progressive Disclosure

Learn what progressive disclosure is, how it reduces cognitive load in UX, and when to use it. Practical guide with interface examples and tips.

Interaction Design Blue Belt

Progressive Disclosure

A strategy showing users only essential information first, revealing details on demand instead of presenting everything at once.

Prototype

What is a prototype in UX design? Learn fidelity levels, tools, and when to prototype for maximum impact.

Design Process White Belt

Prototype

A simulation of a product, from paper sketch to interactive mockup, built to be tested – not shipped – so teams learn before committing to development.

Responsive Design

What is responsive design? Learn how fluid grids, flexible media, and breakpoints create seamless multi-device experiences.

UI Design Yellow Belt

Responsive Design

An approach where layout and content adapt fluidly to different screen sizes, using a single codebase across phone, tablet, and desktop.

Systemic Information Architecture at Scale

How information architecture works differently when multiple products share one design system.

Information Architecture Black Belt

Systemic Information Architecture at Scale

Designing content and navigation structures that stay coherent across multiple products sharing one design system, without forcing uniformity.

Usability Testing

Learn what usability testing is, moderated vs unmoderated methods, and how to run effective UX tests. Step-by-step guide with practical tips.

UX Research White Belt

Usability Testing

A research method where real users attempt specific tasks while a researcher observes – revealing what works and what confuses based on actual behavior.

User Flow

Learn what a user flow is, how to map one, and why it matters for UX design. Covers flow types, real examples, and practical mapping tips.

UX Design White Belt

User Flow

A visual diagram mapping the sequence of screens, decisions, and actions a user takes to complete a task, showing where the experience breaks down.

User Journey Map

What is a user journey map? Learn how to visualize the complete user experience across touchpoints.

UX Research White Belt

User Journey Map

A visual document telling the story of a user's full experience – their actions, thoughts, and emotions – from first awareness to goal completion.

User Persona

Learn what a user persona is, why personas matter in UX, and how to create research-based personas. Includes types, examples, and practical tips.

UX Research White Belt

User Persona

A fictional, research-based profile representing a key user segment – their goals, behaviors, and pain points – giving the team a concrete person to design for.

Wireframe

Learn what a wireframe is, why it matters in UX design, and how to create effective wireframes. Covers low-fidelity vs high-fidelity types with examples.

UI Design White Belt

Wireframe

A simplified visual blueprint of a page's layout and structure, stripped of color and styling so teams can decide what goes where before how it looks.