Brown Belt ~20 min
Research Kata
Build a grounded research plan
Why This Kata
Research fails when it's done out of order – personas built before interviews are just guesses wearing a costume. This Kata enforces the sequence: understand the person, structure the conversation, then measure the result.
User PersonaA fictional, research-based profile representing a key user segment – their goals, behaviors, and pain points – giving the team a concrete person to design for.
Cognitive LoadThe total mental effort required to complete a task in an interface – every label, option, and decision adds to it until users slow down or give up.
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