UXFU.com Master the craft.
Brown Belt ~20 min

Research Kata

Build a grounded research plan

Why This Kata

Research fails when it's done out of order – personas built before interviews are just guesses wearing a costume. This Kata enforces the sequence: understand the person, structure the conversation, then measure the result.

A fictional, research-based profile representing a key user segment – their goals, behaviors, and pain points – giving the team a concrete person to design for.
The total mental effort required to complete a task in an interface – every label, option, and decision adds to it until users slow down or give up.
0 / 3 steps complete
0/36 interactions
45s active time left

Configure your persona

About This Person

Professional Life

Goals & Mindset

Goals

Pain Points

Motivations

Brand Affiliations

Persona Voice

Fill in fields above or click ✨ Surprise Me to generate a persona.