The Dashboard Dilemma

├─ Project Brief ─┤

You're a UX designer at a B2B SaaS company. The analytics dashboard – the product's flagship feature – has a usage problem: 73% of users log in, glance at the first chart, and leave within 90 seconds. The dashboard has 14 widgets, 6 filter dropdowns, and a 'customization panel' that only 2% of users have ever opened. The CEO says: 'Our dashboard needs to be more like Datadog.' The Head of Product says: 'Our users aren't data analysts, they're marketing managers.' You have 7 decisions to make.